Excerpt from the Introduction of It’s Simple, Not Obvious by Jim Dornan:
My wife Nancy and I have an expression: “This business is simple, not obvious!” There are many hidden features and benefits that reap huge “rewards,” although sometimes they may not look like it on the surface. There are also some misconceptions and mistakes that derail a large segment of those who could have reaped the rewards—if only for a little better coaching, or a lot more faith, or persistence in a new way of thinking. Yes, there are “secrets”—reasons why some make it and others don’t—but they are not really secrets at all. I share many truths and thoughts in this book from my life and business experiences as well as from observing tens of thousands of people over four decades. Many of my biggest lessons and strongest beliefs have been a result of my failures and mistakes. It is my hope that by my sharing these with you, you will be able to avoid these same mistakes in your own life.
Chapter 1 - What is this business all about…really?
Ten Features and Benefits
Chapter 2 - What do I need to “un-learn?”
Chapter 3 - What should I beware of?
Chapter 4 - What should I NOT do?
Chapter 5 - What should I focus on?
Chapter 6 - What makes the most difference for my success?
Chapter 7 - What makes a good leader?
Four Levels of Leadership
Chapter 8 - What am I missing?
Chapter 9 - What best advice would you offer me?
Chapter 10 - What is the catch?